Seth Godin is an author, entrepreneur and public speaker: He has written several books but 'Purple Cow' is all-time best seller. He educates business owners to "Transform their Business by Being Remarkable".
Let me use the same analogy to explain my point.
We have reached the point where we can no longer market directly to the masses. We've created the world where your resumes are invisible. The traditional approaches are obsolete. There is a need of putting a purple cow into your profile and make it remarkable. Stop Advertising and Start Innovating.
Consider you are driving and you see cows grazing on green grass in a ranch. Exciting!
Then you see another ranch with cows and one more... after sometime you will start to ignore the cows. What once was grazing is now common. Suddenly you see a purple cow. Now that would be interesting at least for a while.
You just need a while to get noticed and grab the opportunity. Contact us now to add 'CoCo for Communication' score to your profile: Assessments@CoCoIndex.com
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